The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Work
The work.From a mine site to a night ward.
Every film
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
Half a metre
A forklift misses a picker by half a metre and nobody writes it down. Then the safety course opens on that moment, from her side.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Sixty pages
Everyone passed the privacy course, and a colleague’s pay details still went to the wrong Michael. Then the same Rise lesson, opened with his story.
Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
The new bill
A new billing system goes live without a hitch. Then a customer’s first bill looks nothing like the last, and she thinks it’s a scam.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
The shoebox
An electrician ignores a forty-item checklist and brings a shoebox in August. Then the same June email, sent with a film from his side.
Friday, 4.52
A fake payroll email lands at 4.52 on a Friday, and he types his password. The cyber module, told from inside his inbox.
One story, five pieces
An accountant means to post on LinkedIn and never gets to it. One client’s story, cut into a main film and four short episodes.
Say it once
A conveyancer draws the same diagram four times a week. Then first-home buyers get a short story before the first meeting.
Rose’s record
One new patient record for every hospital in the region. The rollout starts with one patient’s day on it, from the ambulance to her GP.
Not from the photo
A grey bag on a white background, and a buyer who scrolls past. Then the same beach shade, shown from her side on a windy day.
The first year
A hairdresser opens her own salon and doesn’t know what a BAS is. Her accountant’s story of her first year, month by month.
The declined card
A fraud hold declines a 72-year-old’s card at the checkout. The same procedure, with a different first sentence.
After the quote
A client signs a builder’s quote, then hears nothing for two weeks. Then the same quote, sent with a story from her side.
One week after go-live
Nine departments, one new grants system, and nine different pictures of it. Then the kickoff opens with one person’s first week after go-live.
The first Saturday
A new starter sat through a morning of induction slides. On his first Saturday, a mother asks if a loaf has nuts, and he guesses.
From 18 to 80
An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.
SAP go-live Monday
A maintenance planner can’t raise a work order on go-live Monday. Then the same project starts with the end.
The moment the rules matter
Staff passed the compliance quiz. Then a busy morning, and the moment the slides never showed them.
The business in the owner’s head
A practice that runs on one person’s memory, and the new starter who has to learn it.
Go-live night
A hospital system goes live at midnight. At 2 am, a night nurse can’t find the medication screen.
Teams working together
HR, IT and Facilities each did their part. On Monday, the new starter had no laptop and no pass.
Project vision video
Four hours of slides at kickoff, and everyone walks out picturing a different system. Then a short story of the finished system, before the build starts.
Story-based e-learning
A 100% pass rate, and on Monday Sam freezes on his first call. What a story-based course does instead, and the research behind it.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.