The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Insurance broking
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
1:01 · Film-style · Insurance broking
The fire started in the switchboard at two in the morning. By seven, Mick is standing in what's left of his workshop. Eight staff, three big orders due, and one question: are we covered?
Most brokers' websites list the policies. Mick never read the list. He just hoped.
Now picture a short animated story on the broker's homepage, told from Mick's side. Seven o'clock: one call, and Sarah, his broker, picks up. Ten o'clock: she's on site with the assessor.
By Friday, the team is working from a borrowed shed, and the business interruption cover he set up with her three years ago keeps the wages paid. A business owner who watches that knows what a broker does before anything burns. At Explainer Makers, we've spent over twenty-five years breaking complicated work into steps people can follow.
If your clients only find out what you do on the worst day of their year, we're happy to talk. Just visit explainermakers.com, or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Contact
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.