First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
Small business · Wills and estates
The will.Explainer video for law firms.
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
1:09 · Cartoon · Wills and estates
What the film says
Margaret put off her will for eleven years. She meant to do it. But a will sounded like lawyers, Latin and a big bill, and there was always next year.
Most law firms' websites list it between conveyancing and commercial leases: wills and estates. Margaret scrolled straight past. Now picture a short animated story on the firm's homepage, told from her side.
One conversation, in plain English: who she wants to look after, and what matters to her. A draft she can read without a dictionary. Signing it with two witnesses on a Thursday morning, then coffee with her daughter, who finally knows what Mum wants.
Margaret watches it, and rings the firm that afternoon. At Explainer Makers, we've spent over twenty-five years breaking complicated work into steps people can follow. If your clients keep putting off the work they need most, we're happy to talk.
Just visit explainermakers.com, or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
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Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.