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Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · IT services
What the invoice buys.Explainer video for IT support businesses.
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
1:21 · Film-style · IT services
What the film says
Jo runs the front desk at a dental practice. Every month, an invoice arrives from the IT company. It says managed services.
Jo has no idea what that means. As far as she can tell, they turn up when the printer breaks. So when a cheaper quote arrives, the practice switches.
Six weeks later, the server fails, and there's no backup. The IT company did good work every month. Nobody ever showed Jo what it was.
Now picture the same invoice, with a short film told from Jo's side. Sunday, two in the morning: the backup runs while she sleeps. Tuesday: a fake invoice email is stopped before it reaches her inbox.
Thursday: a new receptionist starts, and her login is ready before she sits down. Monday: the server fails, and the practice is running again from the backup by nine. Jo sees what the invoice buys.
When the cheaper quote arrives, she stays. At Explainer Makers, we've spent thirty years inside software teams and large corporate IT departments, making complex things simple. Now we tell your story to your clients, without a word of jargon.
If your clients only notice you when something breaks, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
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Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.