Explainer Makers

Story-based animation · Brisbane, Australia

Story-based animation for business.Pick who you are. Watch what I’d make for you.

Thousands of staff, departments that don’t agree, one go-live. A short story shows everyone the finished project before the build starts. See the IT programme films →

Ken McHardie · more than 15 years in corporate video · inside 28 organisations’ projects

Now playing
SAP go-live Monday

Every frame above is from a finished film. Tap one to watch it with sound.

For IT programmes and projects

One picture of the finished project.Before the build starts.

A two-minute story follows one person through their Monday after go-live, so every stakeholder pictures the same finished project.

Kickoff to go-liveMining

SAP go-live Monday

A maintenance planner can’t raise a work order on go-live Monday. Then the same project starts with the end.

KickoffIT department

Project vision video

Four hours of slides at kickoff, and everyone walks out picturing a different system. Then a short story of the finished system, before the build starts.

Go-live for customersUtilities

The new bill

A new billing system goes live without a hitch. Then a customer’s first bill looks nothing like the last, and she thinks it’s a scam.

For learning and HR teams

Your team builds the course.I make the story that goes in it.

Someone like your staff on a real day: the wrong way, then the right way, then their turn. Ready for Rise 360, Storyline or your LMS.

Privacy

Sixty pages

Everyone passed the privacy course, and a colleague’s pay details still went to the wrong Michael. Then the same Rise lesson, opened with his story.

Customer serviceBanking

The declined card

A fraud hold declines a 72-year-old’s card at the checkout. The same procedure, with a different first sentence.

Cyber securityEnergy

Friday, 4.52

A fake payroll email lands at 4.52 on a Friday, and he types his password. The cyber module, told from inside his inbox.

ComplianceAged care

The moment the rules matter

Staff passed the compliance quiz. Then a busy morning, and the moment the slides never showed them.

For small businesses

Explain your service.Win the clients who get it.

A short story follows one client instead of a list of services: where they start, what you do for them, and where they end up.

Accountants and bookkeepers

From 18 to 80

An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.

Mortgage brokers

Two brokers

Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.

Accountants and bookkeepers

The business in the owner’s head

A practice that runs on one person’s memory, and the new starter who has to learn it.

Insurance brokers

The fire

A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.

For government

Public information people understand.Told as a short story.

A new service, a rule change, a system going live. Most people won’t read the page about it. They’ll watch someone like them go through it, with captions, a transcript and an audio-described version.

KickoffGovernment

One week after go-live

Nine departments, one new grants system, and nine different pictures of it. Then the kickoff opens with one person’s first week after go-live.

RolloutHospital

Rose’s record

One new patient record for every hospital in the region. The rollout starts with one patient’s day on it, from the ambulance to her GP.

Go-live for staffHospital

Go-live night

A hospital system goes live at midnight. At 2 am, a night nurse can’t find the medication screen.

How a video gets made

We talk. I write it.You see every scene before it moves.

Shown with a real one: SAP go-live Monday, made for programmes facing the 2027 deadline.

01

We talk

Half an hour on a call. I read your documents and website first, so we start on what matters.

The brief: thousands of people at a mine site move to new SAP screens on one Monday. Show them that Monday before it happens.

02

I write the story

One person, one day, the old way and the new. You sign off the script.

Meet Sam. He plans maintenance at a mine site. Twelve years in the old screens. He can raise a work order with his eyes shut. On go-live Monday, he can’t find it. The crew is waiting.

03

You see every scene

Every scene as a still frame. You sign them off before anything is animated.

Scene 3: Sam at his old screen
Scene 4: Sam lost on go-live Monday
Scene 5: the crew waiting by the truck

Scenes 3, 4 and 5, signed off as stills

04

Then it moves

Animation, a professional voice, music and captions. Versions for your website, social media and your LMS.

Usually about three weeks from our first conversation.

How I break a big idea into scenes

Prices

Fixed prices, on one page.Corporate work is quoted.

Priced by length, from a one-minute film, with the script, a professional voice, music and captions included. Four videos of the same length are 10% off. See the prices

About

One person makes every video.From the first conversation to the final cut.

Storytelling consultants teach your leaders to tell stories. I make the story of your project, your business or your service.

  • More than 15 years in corporate video. I ran Petro-Canada’s corporate video channel, and a video platform that sent video to 5,000 staff.
  • 30 years supporting software development teams and large corporate IT departments, inside 28 organisations, including BP, IBM, Microsoft, Sonic Healthcare and Queensland Police.
  • 25 years running my own business. I know what a small business owner is trying to say to a client.
  • Ten years a developer, then over 20 a technical writer: breaking complicated work into steps people can follow.
  • E-learning since 2005. Hours of animated training, including a 16-part animated course that runs to three hours. I build in Articulate Rise 360.
  • PRINCE2 and ITIL v3 Foundation. I talk to your project team the way they talk to each other.

Questions

The short answers.Ask me anything else.

What does it cost?

Fixed prices by length, from a one-minute film, are on the prices page. Corporate work is quoted, because every job is different.

How long does it take?

About three weeks from our first conversation, depending on how quickly the script and the scenes are signed off.

Is it made with AI?

The scenes and the animation are made with AI tools, from a script and a storyboard you sign off. The story comes from our conversation, and nothing is animated until you’ve approved every scene.

Will it look like AI?

Watch The moment the rules matter and judge for yourself. You see every scene as a still first, and anything that looks wrong is redrawn before it moves.

What if a scene isn’t right?

I work on the script with you until you’re happy with it. On the video, you get two rounds of changes. A third round of changes to the video, or any after it, is A$250 + GST a round, to cover the extra production time and costs. If something in the animation itself goes wrong, such as a hand or a cup that moves the wrong way, I fix it at no cost, in a 2D animated explainer or film-style.

Will it work in our LMS or Rise 360?

Yes. Each story comes as a captioned video, ready for a Rise 360 lesson, Storyline or any LMS.

What do you need from me?

A half-hour conversation, your website or documents, and quick sign-offs on the script and the storyboard. How I break your idea down →

Will you sign our NDA?

Yes, before we start. The story needs your situation, not your secrets, so you never have to send anything confidential.

Who owns the finished video?

You do. Use it on your website, LinkedIn, intranet, LMS and in presentations.

Contact

Start a conversation.Tell me what you need, and when.

A line or two is enough. I’ll come back to you by email.

Prefer LinkedIn? Message Ken McHardie on LinkedIn.