Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Accounting
From 18 to 80.Explainer video for accountants.
An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.
1:11 · Cartoon · Accounting
What the film says
Her first pay slip arrives at eighteen. A café job, a tax line she doesn't understand, and a super fund she's never heard of. Most accounting firms would love Chloe as a client.
Their websites say so: tax returns, super, business advice, wealth. Chloe doesn't read any of it. It's a list, and she's eighteen.
Now picture a short animated story, told from Chloe's side. Eighteen: her first tax return, done properly. Twenty-five: a deposit on her first home, planned two years ahead.
Thirty-five: her own business, with an accountant who already knows her numbers. Sixty: her super doing what it should. Eighty: a quiet morning on the verandah, nothing to worry about.
One firm, the whole way. Chloe sees her own life in it, and books a first meeting. I made a story like this for an Australian accounting firm, for clients aged eighteen to twenty-five, and they were very happy with it.
I've also run my own business for twenty-five years, so I know what you're trying to say to a client. If you'd like young clients to see what you'd do for them, I'm happy to talk. Message me on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
More films
More films.Every one made the same way.
What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.