The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Accounting
From 18 to 80.Animated explainer video for accountants.
An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.
1:11 · Animated explainer · Accounting
What the film says
Her first pay slip arrives at eighteen. A café job, a tax line she doesn't understand, and a super fund she's never heard of. Most accounting firms would love Chloe as a client.
Their websites say so: tax returns, super, business advice, wealth. Chloe doesn't read any of it. It's a list, and she's eighteen.
Now picture a short animated story, told from Chloe's side. Eighteen: her first tax return, done properly. Twenty-five: a deposit on her first home, planned two years ahead.
Thirty-five: her own business, with an accountant who already knows her numbers. Sixty: her super doing what it should. Eighty: a quiet morning on the verandah, nothing to worry about.
One firm, the whole way. Chloe sees her own life in it, and books a first meeting. I made a story like this for an Australian accounting firm, for clients aged eighteen to twenty-five, and they were very happy with it.
I've also run my own business for twenty-five years, so I know what you're trying to say to a client. If you'd like young clients to see what you'd do for them, I'm happy to talk. Message me on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.