Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Accounting
The first year.Explainer video for accountants.
A hairdresser opens her own salon and doesn’t know what a BAS is. Her accountant’s story of her first year, month by month.
1:23 · Cartoon · Accounting
What the film says
Lena has cut hair for twelve years. In March, she opens her own salon. She knows colour, and clients, and how to fill a Saturday.
She doesn't know what a BAS is. Her accountant's website says: BAS, bookkeeping, tax planning, business advisory. Lena reads it twice.
It's a list of words she was hoping someone else would understand. So the receipts go in a drawer. Then the first BAS is due, with a number she didn't put aside.
Now picture the same firm sending every new owner a short animated story of their first year, told from their side. Month one: Ruth sets up her books, and a separate account for the tax. Month three: the first BAS is already done.
Lena just checks it and approves it. Month six: Ruth rings. Winter's quiet in salons, so they plan for it.
Month twelve: her first tax return, and no surprises. One person to call, the whole way. Lena watches it before she signs up.
At Explainer Makers, we've run our own business for twenty-five years, so we've had a first year too. If new business owners don't know what you'd do for them, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
More films
More films.Every one made the same way.
What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.