The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Retail
Not from the photo.Product video for a small online shop.
A grey bag on a white background, and a buyer who scrolls past. Then the same beach shade, shown from her side on a windy day.
1:06 · Film-style · Retail
What the film says
It's a grey bag on a white background. Mel is scrolling at ten at night, looking for something to keep the sun off her kids at the beach. The photo shows a bag.
The description lists the fabric, the weight and the sun rating. She can't picture it. She scrolls past.
The maker sews every one of them in a shed in Queensland, and they work. Nobody can tell from the photo. Now picture the same page with a short film, told from Mel's side.
Saturday morning. The wind picks up, and the umbrella next to them cartwheels down the sand. Mel pulls the shade out of the bag.
Two poles, four pockets filled with sand, and it's up before the kids have their hats on. By lunchtime, the youngest is asleep under it, and the family next door is asking where she got it. Mel watches it once, and buys one.
That's a product story. At Explainer Makers, we've made video for more than fifteen years. We show what your product does for the person using it.
If your product makes more sense in someone's hands than in a photo, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.