Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Accounting
The shoebox.Explainer video for accountants.
An electrician ignores a forty-item checklist and brings a shoebox in August. Then the same June email, sent with a film from his side.
1:10 · Film-style · Accounting
What the film says
Every June, Sione gets the same email from his accountant. A checklist, forty items long, as an attachment. He's an electrician.
He opens it on his phone, between jobs, and closes it again. So in August, he turns up with a shoebox. Receipts, a logbook he half kept, and a question he's embarrassed to ask: is he going to owe money?
The firm spends a week chasing what's missing. Now picture the same email in June, with a short film told from Sione's side. He photographs his receipts on the job, straight into the firm's app.
His accountant, Rachel, rings once, with two questions. He signs the return on his phone, sitting in his van. A couple of weeks later, the refund lands, and Rachel tells him the one thing to keep for next year.
Sione watches it in June. In July, his paperwork arrives complete. No shoebox.
At Explainer Makers, we made an animated explainer for an Australian accounting firm, and they were very happy with it. If your clients dread tax time, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
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Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.