The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Mortgage broking
First home.Explainer video for mortgage brokers.
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
1:00 · Cartoon · Mortgage broking
What the film says
Ravi and Claire have saved for four years. One Saturday they open three bank apps, get three different answers, and close the laptop. Maybe next year.
Most brokers' websites list lenders and rates. To Ravi, that's just more numbers. Now picture a short animated story on the broker's homepage, told from their side.
One conversation at their kitchen table: what they earn, what they've saved, what they want. A week later, a pre-approval, so they know their number. The open home, the offer, the phone call that says yes.
Then the keys, and their first night on the floor with fish and chips. Ravi watches it on a Sunday, and books the call on Monday. At Explainer Makers, we've run our own business for twenty-five years, so we know what you're trying to say to a client.
If your clients don't know where to start, we're happy to talk. Just visit explainermakers.com, or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.