The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Accounting
The switch.Explainer video for accountants.
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
1:07 · Cartoon · Accounting
What the film says
Bec has wanted a new accountant for three years. Her flower shop has six staff now, and her accountant still takes a week to call back. But switching sounds like a month of paperwork, so every year she stays.
Most firms' websites say they'd love new clients. They never show what moving actually looks like. Now picture a short animated story on the firm's homepage, told from Bec's side.
Monday: one call, twenty minutes, about her shop, not her shoebox. Tuesday: she signs one form, and the firm asks her old accountant for the files. She doesn't chase a thing.
Two weeks later, her first BAS with the new firm is done, and her accountant rings her first. Bec watches it once, and books the call. At Explainer Makers, we made an animated explainer for an Australian accounting firm, and the client was very happy with it.
If the hassle of switching keeps good clients away, we're happy to talk. Just visit explainermakers.com, or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.