Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Allied health
Week two.Patient explainer video for a physio clinic.
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
1:20 · Cartoon · Allied health
What the film says
Kerry's shoulder has hurt for a month. She can't reach the top shelf, and she's stopped swimming. Her first visit to the physio goes well.
Nathan finds the problem, shows her four exercises, and gives her a sheet of stick figures. By week two, the shoulder feels better. Kerry cancels her appointment.
The sheet is somewhere in her car. By week four, the pain is back, and worse. Nathan sees it every week.
People stop when the pain stops. Now picture the clinic sending a short animated story after that first visit, told from Kerry's side. Week one: sore, and the exercises feel like nothing.
Week two: it feels better. This is the week most people stop, so Kerry keeps going. Week four: the strength is coming back.
Week six: she reaches the top shelf, and she's back in the pool. Kerry watches it on the night of her first visit. When week two comes, she knows it.
She comes back. At Explainer Makers, we've spent twenty-five years making complex work simple to follow. Now we do it with stories your clients can watch.
If your clients stop coming once they feel better, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
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Contact
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A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.