The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Accounting
One story, five pieces.Animated explainer series for a business.
An accountant means to post on LinkedIn and never gets to it. One client’s story, cut into a main film and four short episodes.
1:18 · Animated explainer · Accounting
What the film says
Helen runs a small accounting practice. She knows she should post on LinkedIn every week. Every Monday, she means to.
Every Monday, a client rings first. When she does post, it's a photo of the office, or a reminder about a deadline. Her clients scroll straight past.
Now picture one story, made once. Chloe, eighteen, gets her first pay slip, and we follow her life with Helen's firm, from her first tax return to a quiet morning at eighty. That's the main film, for the website.
Then the same story, cut into four short episodes. Week one: the first tax return. Week two: the deposit on her first home.
Week three: her own business. Week four: retirement, with nothing to worry about. Each one stands on its own, and each one ends with Helen's firm.
Helen posts one every Monday. For a month, her clients see what she'd do for them, and nobody at the firm had to think of a post. At Explainer Makers, we make every story scene by scene, so one film gives you a month of short clips.
If you never find the time to post, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.