Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Accounting
One story, five pieces.LinkedIn video series for a small business.
An accountant means to post on LinkedIn and never gets to it. One client’s story, cut into a main film and four short episodes.
1:18 · Cartoon · Accounting
What the film says
Helen runs a small accounting practice. She knows she should post on LinkedIn every week. Every Monday, she means to.
Every Monday, a client rings first. When she does post, it's a photo of the office, or a reminder about a deadline. Her clients scroll straight past.
Now picture one story, made once. Chloe, eighteen, gets her first pay slip, and we follow her life with Helen's firm, from her first tax return to a quiet morning at eighty. That's the main film, for the website.
Then the same story, cut into four short episodes. Week one: the first tax return. Week two: the deposit on her first home.
Week three: her own business. Week four: retirement, with nothing to worry about. Each one stands on its own, and each one ends with Helen's firm.
Helen posts one every Monday. For a month, her clients see what she'd do for them, and nobody at the firm had to think of a post. At Explainer Makers, we make every story scene by scene, so one film gives you a month of short clips.
If you never find the time to post, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
More films
More films.Every one made the same way.
What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.