The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Mortgage broking
Two brokers.Animated explainer video for mortgage brokers.
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
1:20 · Animated explainer · Mortgage broking
What the film says
Two mortgage brokers in the same town. The same lenders. The same rates.
Mia and Josh have both of them open on the laptop. Mia grooms dogs. Josh is a plumber.
They both work for themselves, and their bank has just said no. The first broker's website says: home loans, refinancing, investment loans, construction loans, and more than thirty lenders. It's true.
It's also what every broker says. The second broker has a short animated story on her home page. A self-employed couple like Mia and Josh, turned down by their bank.
Leanne asks for two years of their tax returns. She finds a lender who understands how their income comes in. The approval arrives on a Thursday.
Six weeks later, they get the keys. Mia watches it twice and sends it to Josh. That night, they book a call with Leanne.
The same lenders, the same rates. The story won the client. At Explainer Makers, we've run our own business for twenty-five years.
We know what it's like when the bank doesn't get how you earn. If your business offers what the one down the road offers, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Contact
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Prefer LinkedIn? Message Ken McHardie on LinkedIn.