What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
Small business · Mortgage broking
Two brokers.Explainer video for mortgage brokers.
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
1:20 · Cartoon · Mortgage broking
What the film says
Two mortgage brokers in the same town. The same lenders. The same rates.
Mia and Josh have both of them open on the laptop. Mia grooms dogs. Josh is a plumber.
They both work for themselves, and their bank has just said no. The first broker's website says: home loans, refinancing, investment loans, construction loans, and more than thirty lenders. It's true.
It's also what every broker says. The second broker has a short animated story on her home page. A self-employed couple like Mia and Josh, turned down by their bank.
Leanne asks for two years of their tax returns. She finds a lender who understands how their income comes in. The approval arrives on a Thursday.
Six weeks later, they get the keys. Mia watches it twice and sends it to Josh. That night, they book a call with Leanne.
The same lenders, the same rates. The story won the client. At Explainer Makers, we've run our own business for twenty-five years.
We know what it's like when the bank doesn't get how you earn. If your business offers what the one down the road offers, we're happy to talk. Just visit explainermakers.com or send a message on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
More films
More films.Every one made the same way.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
The shoebox
An electrician ignores a forty-item checklist and brings a shoebox in August. Then the same June email, sent with a film from his side.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.