The business in the owner’s head
A practice that runs on one person’s memory, and the new starter who has to learn it.
Small business
Your clients won’t read a list of services. They’ll watch a short film told the way that sells yours: one client’s story, the job from start to finish, or a straight advert for your service. An animated explainer for your website and social media, at a fixed price, script included.
Samples
Each sample follows one client. Yours can follow the job from start to finish, or be a straight advert for your service. Tap a film to watch it with sound.
A practice that runs on one person’s memory, and the new starter who has to learn it.
An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.
A hairdresser opens her own salon and doesn’t know what a BAS is. Her accountant’s story of her first year, month by month.
An electrician ignores a forty-item checklist and brings a shoebox in August. Then the same June email, sent with a film from his side.
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
An accountant means to post on LinkedIn and never gets to it. One client’s story, cut into a main film and four short episodes.
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
A conveyancer draws the same diagram four times a week. Then first-home buyers get a short story before the first meeting.
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
A client signs a builder’s quote, then hears nothing for two weeks. Then the same quote, sent with a story from her side.
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
A grey bag on a white background, and a buyer who scrolls past. Then the same beach shade, shown from her side on a windy day.
How a video gets made
Shown with a sample film: SAP go-live Monday, made for programmes facing the 2027 deadline.
Half an hour on a call. I read your documents and website first, so we start on what matters.
The brief: thousands of people at a mine site move to new SAP screens on one Monday. Show them that Monday before it happens.
Told the way that suits your message: a person, a project, a place or an advert. You sign off the script.
Meet Sam. He plans maintenance at a mine site. Twelve years in the old screens. He can raise a work order with his eyes shut. On go-live Monday, he can’t find it. The crew is waiting.
Every scene as a still frame. You sign them off before anything is animated.



Scenes 3, 4 and 5, signed off as stills
Animation, a professional voice, music and captions. Versions for your website, social media and your LMS.
Usually about three weeks from our first conversation.
Questions
No. If you have one, I’ll work from it. If not, writing it is included: we work out together what it needs to say, and I write it. Either way, you sign it off before anything is made.
A half-hour conversation, links to your website and any brochures, and quick sign-offs.
A 2D animated explainer is clear and quick to make. Film-style looks like a short film: photoreal people in an office, a shop or your client’s kitchen. You get any scene, including ones too dangerous or too costly to film, without a crew, a location or a cast to book. The scenes are made with AI tools from a storyboard you sign off. They take longer to make, so they cost more.
Film-style scenes are made in a separate photoreal video tool that charges for every take. The film-style add-on covers the takes it needs to get each scene right. Changes you ask for follow the same two rounds as every video.
I work on the script with you until you’re happy with it. On the video, you get two rounds of changes. A third round of changes to the video, or any after it, is A$250 + GST a round, to cover the extra production time and costs. If something in the animation itself goes wrong, such as a hand or a cup that moves the wrong way, I fix it at no cost, in a 2D animated explainer or film-style.
The scenes and animation are made with AI tools, from a script and storyboard you sign off. Nothing is animated until you’ve approved every scene.
A fixed price by length, from a one-minute film. The prices are on the prices page. 50% when the project starts, and 50% on the final invoice, before the full-resolution films are delivered.
Yes: your website, LinkedIn, email and presentations.
Contact
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.