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Small business

Explain your service.Win the clients who get it.

A short animated story for your website and LinkedIn. It follows one client from where they start to where your business gets them. Fixed prices, script included.

Now playing
The business in the owner’s head

Packages

Fixed prices.The script is included.

Prices exclude GST. Half to start, half on delivery.

Quick explainer

When you need one clear video, fast.

  • 30 seconds, cartoon
  • A 30-minute call, then I write the script
  • Scene stills to sign off
  • Professional voice, music and captions
  • One round of changes after the first cut
  • About a week

A$1,950+ GST

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Story explainer

One client’s story, told properly.

  • 60 seconds, or 90 seconds for A$4,950
  • Cartoon or film-style (film-style adds A$1,500)
  • A one-hour conversation; I read your website and brochures first
  • A script and storyboard you sign off
  • Professional voice, music and captions
  • Two rounds of changes on the script, two on the video
  • About three weeks

A$3,950+ GST

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Four-pack

Four stories, the same characters.

  • Four 60-second stories, planned together in one conversation
  • A month of LinkedIn, or one story for each service you offer
  • The same characters and style throughout
  • Professional voice, music and captions on every video
  • Two rounds of changes on each script, two on each video
  • Film-style adds A$1,500 a video

A$12,900+ GST

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A video a month

For six months.

  • A new 60-second story every month
  • The same characters, planned together up front
  • Professional voice, music and captions

A$3,200+ GST a month

Every package includes

  • The script, written for you
  • Scene stills you sign off
  • A professional voice
  • Music and captions
  • Versions for your website and LinkedIn

Not included

  • Filming your team or premises
  • Translations and other languages (quoted)
  • Paid advertising

Add-ons

  • Film-style instead of cartoon: A$1,500 + GST a video
  • A 90-second Story explainer instead of 60: A$4,950 + GST in all

Samples

What you’d get.New samples every week.

Tap a film to watch it with sound.

Small businessTrades

After the quote

A client signs a builder’s quote, then hears nothing for two weeks. Then the same quote, sent with a story from her side.

Small businessAccounting

From 18 to 80

An 18-year-old won’t read a list of services. She’ll watch her own life with one firm, from her first tax return to eighty.

Small businessBookkeeping practice

The business in the owner’s head

A practice that runs on one person’s memory, and the new starter who has to learn it.

In productionA product, in useFilm-style
Small business

A small maker’s product, shown from the buyer’s side.

Earlier client work

An accounting firm, 2020. Made with the tools of the time. Same method.

Small businessEarlier client work

What the firm does for a client at each stage of life, and the difference it makes over a lifetime.

How a video gets made

We talk. I write it.You see every scene before it moves.

Shown with a real one: SAP go-live Monday, made for programmes facing the 2027 deadline.

01

We talk

An hour on a call. I read your documents and website first, so we start on what matters.

The brief: thousands of people at a mine site move to new SAP screens on one Monday. Show them that Monday before it happens.

02

I write the story

One person, one day, the old way and the new. You sign off the script.

Meet Sam. He plans maintenance at a mine site. Twelve years in the old screens. He can raise a work order with his eyes shut. On go-live Monday, he can’t find it. The crew is waiting.

03

You see every scene

Every scene as a still frame. You sign them off before anything is animated.

Scene 3: Sam at his old screen
Scene 4: Sam lost on go-live Monday
Scene 5: the crew waiting by the truck

Scenes 3, 4 and 5, signed off as stills

04

Then it moves

Animation, a professional voice, music and captions. Versions for your website and LinkedIn.

Usually about three weeks from our first conversation. A Quick explainer takes about a week.

Questions

The short answers.Ask me anything else.

Do I need a script?

No. Writing the story is most of the job, and it’s included. I write it from our conversation and your website, and you sign it off.

What do you need from me?

A conversation (30 minutes for a Quick explainer, an hour for the others), links to your website and any brochures, and quick sign-offs.

Cartoon or film-style?

Cartoon is clear and friendly, and suits most services. Film-style uses photoreal scenes made with AI tools, with no camera crew, and looks like a short film.

Is it made with AI?

The scenes and animation are made with AI tools, from a script and storyboard you sign off. Nothing is animated until you’ve approved every scene.

How do I pay?

Half to start, half on delivery. Prices exclude GST.

Can I use it anywhere?

Yes: your website, LinkedIn, email and presentations.

Contact

Start a conversation.Tell me what you need, and when.

A line or two is enough. I’ll come back to you by email.

Prefer LinkedIn? Message Ken McHardie on LinkedIn.