The will
Margaret put off her will for eleven years. Then a law firm’s homepage story shows her it starts with one plain conversation.
Small business · Bookkeeping practice
The business in the owner’s head.Process explainer video for a small business.
A practice that runs on one person’s memory, and the new starter who has to learn it.
1:22 · Film-style · Bookkeeping practice
What the film says
Dave runs a bookkeeping practice. Twelve clients when he started. Eighty now.
Every one of them is set up the way Dave likes it, and all of that lives in Dave's head. Mei started on Monday. She's sharp.
But for three weeks she sits next to Dave and watches. Every question stops his work. Every answer is a little different from yesterday's.
It isn't Mei's fault. Nothing is written down. And what is written down, nobody reads.
Now picture Dave's practice broken into steps. A new client comes in: what happens first, what happens next, who checks it, and what the client sees. Each step is a short animated story, a minute or two long, with the checklist underneath.
Mei watches the story for her first job, follows the checklist, and asks Dave one question instead of twenty. By Friday, she's looking after her own clients. That's an explainer series.
Your business, broken into short stories a new starter can follow on day one. I've spent over twenty years as a technical writer, breaking complicated work into steps people can follow. Now I turn those steps into short stories people actually watch.
If your business still lives in your head, I'm happy to talk. Message me on LinkedIn.
Want one like this for your business? Fixed prices, script included.
More films
More films.Every one made the same way.
First home
Four years of saving, three bank apps and three different answers. Then a broker’s homepage story shows a first-home couple where to start.
The fire
A workshop burns at two in the morning. A broker’s homepage story shows the owner what she does on the worst day, before anything burns.
The switch
A florist has wanted a new accountant for three years, but switching sounds like a month of paperwork. Then the firm’s homepage shows her what moving takes.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.