Two brokers
Two brokers in one town offer the same loans. One website is a list. The other is a short story of a self-employed couple getting a yes.
Small business · Bookkeeping practice
The business in the owner’s head.Process explainer video for a small business.
A practice that runs on one person’s memory, and the new starter who has to learn it.
1:22 · Film-style · Bookkeeping practice
What the film says
Dave runs a bookkeeping practice. Twelve clients when he started. Eighty now.
Every one of them is set up the way Dave likes it, and all of that lives in Dave's head. Mei started on Monday. She's sharp.
But for three weeks she sits next to Dave and watches. Every question stops his work. Every answer is a little different from yesterday's.
It isn't Mei's fault. Nothing is written down. And what is written down, nobody reads.
Now picture Dave's practice broken into steps. A new client comes in: what happens first, what happens next, who checks it, and what the client sees. Each step is a short animated story, a minute or two long, with the checklist underneath.
Mei watches the story for her first job, follows the checklist, and asks Dave one question instead of twenty. By Friday, she's looking after her own clients. That's an explainer series.
Your business, broken into short stories a new starter can follow on day one. I've spent over twenty years as a technical writer, breaking complicated work into steps people can follow. Now I turn those steps into short stories people actually watch.
If your business still lives in your head, I'm happy to talk. Message me on LinkedIn.
Want one like this for your business? Fixed prices from A$1,950 + GST, script included.
More films
More films.Every one made the same way.
What the invoice buys
Jo can’t see what the IT firm’s monthly invoice buys, so her practice switches to a cheaper quote. Then the same invoice, sent with a film from her side.
The third booking
A couple cancel their first meeting twice because they don’t know what to expect. Then the booking email, sent with a film from their side.
Week two
A patient feels better by week two and cancels. The clinic’s story of her six weeks, including the week most people stop.
Contact
Start a conversation.Tell me what you need, and when.
A line or two is enough. I’ll come back to you by email.
Prefer LinkedIn? Message Ken McHardie on LinkedIn.