Explainer Makers

Prices

Prices, up front.Every story runs at least 90 seconds.

One price list for everyone. A story needs room: where someone starts, what changes, and where they end up. A 90-second film holds about a dozen scenes, so that’s where every package starts.

Packages

Fixed-price story videos.The script is included.

Prices are for 2D cartoon and exclude GST. Film-style adds A$499 a video. Half to start, half on delivery.

Story explainer

One story, told properly.

  • 90 seconds, or 2 minutes for A$5,950
  • Cartoon or film-style (film-style adds A$499)
  • A one-hour conversation; I read your website and documents first
  • A script and storyboard you sign off
  • Professional voice, music and captions
  • Two rounds of changes on the script, two on the video
  • About three weeks

A$4,950+ GST

Choose this

Four-pack

Four stories, the same characters.

  • Four 90-second stories, planned together in one conversation
  • A month of LinkedIn, or one story for each service you offer
  • The same characters and style throughout
  • Professional voice, music and captions on every video
  • Two rounds of changes on each script, two on each video
  • Film-style adds A$499 a video

A$16,200+ GST

Choose this

A video a month

For six months.

  • A new 90-second story every month
  • The same characters, planned together up front
  • Professional voice, music and captions
  • Film-style adds A$499 a video

A$4,000+ GST a month

Choose this

A series from one story

One story, five pieces.

This is what a series looks like: one client’s story, told as a website film and four short LinkedIn episodes with the same characters. The Four-pack and A video a month are built the same way.

Every package includes

  • The script, written for you
  • Scene stills you sign off
  • A professional voice
  • Music and captions
  • Versions for your website and LinkedIn

Not included

  • Filming your team or premises
  • Translations and other languages (quoted)
  • Paid advertising

Add-ons

  • Film-style instead of cartoon: A$499 + GST a video
  • 2 minutes instead of 90 seconds: A$5,950 + GST in all

Cartoon or film-style

Two looks.The same story, the same steps.

2D cartoon

Drawn characters in a clear, friendly style. Quick to make and quick to sign off. Every price above is for cartoon.

Includedin every package

Film-style

Photoreal people and places made with AI, so it looks like a short film: your client at home, at work or in your office, with no film shoot. The scenes are made in a separate photoreal video tool, and I make them again until you’re happy with them.

+A$499+ GST a video

Corporate work

Working with a corporate team?Talk to me about a quote.

Every corporate job is different, so I quote each one. Talk to me about kickoff and go-live videos for your programme, the stories inside your Rise 360 courses, and corporate pricing.

How a video gets made

We talk. I write it.You see every scene before it moves.

Shown with a real one: SAP go-live Monday, made for programmes facing the 2027 deadline.

01

We talk

An hour on a call. I read your documents and website first, so we start on what matters.

The brief: thousands of people at a mine site move to new SAP screens on one Monday. Show them that Monday before it happens.

02

I write the story

One person, one day, the old way and the new. You sign off the script.

Meet Sam. He plans maintenance at a mine site. Twelve years in the old screens. He can raise a work order with his eyes shut. On go-live Monday, he can’t find it. The crew is waiting.

03

You see every scene

Every scene as a still frame. You sign them off before anything is animated.

Scene 3: Sam at his old screen
Scene 4: Sam lost on go-live Monday
Scene 5: the crew waiting by the truck

Scenes 3, 4 and 5, signed off as stills

04

Then it moves

Animation, a professional voice, music and captions. Versions for your website and LinkedIn.

Usually about three weeks from our first conversation.

How I break a big idea into scenes

Questions

The short answers.Ask me anything else.

Why does every story run at least 90 seconds?

A story needs room: where someone starts, what changes, and where they end up. A 90-second film holds about a dozen scenes, one thing each. Every sample on the small business page runs between one minute and a minute and a half.

How do I pay?

Half to start, half on delivery. Prices exclude GST.

Why does film-style cost more?

Film-style scenes are made in a separate photoreal video tool that charges for every take, and I make scenes again until you’re happy with them. The A$499 covers those takes, however many it needs.

What if a scene isn’t right?

Your rounds of changes are for the script and the storyboard. Once you’ve signed those off, any scene that doesn’t look right is regenerated until you’re happy with it, at no extra cost, in cartoon or film-style.

Can I use it anywhere?

Yes: your website, LinkedIn, email and presentations.

Contact

Start a conversation.Tell me what you need, and when.

A line or two is enough. I’ll come back to you by email.

Prefer LinkedIn? Message Ken McHardie on LinkedIn.